A High-Impact Launch for a Low-Footprint Product

The vision was clear—modern A-frame homes made for the Colorado lifestyle—but everything else had to be built from scratch. No logo, no brand, no website. My role was to translate a deeply personal product vision into a digital experience that felt just as intentional and refined.

We had only six weeks from our first call to their investor pitch. With most resources going into product development, I handled everything from brand identity and UX/UI to writing the full site copy and generating imagery using AI (since real photography wasn’t an option yet).

The team brought a lot of passion and a strong sense of how the brand should feel. While they lacked digital experience, they stayed deeply involved. My job was to guide and interpret—turning rough ideas into clear, confident design decisions. Once they saw it come to life, they leaned in fully.

Velora isn’t just a product—it’s a feeling. The goal was to create a sense of freedom, comfort, and quality from the moment someone lands on the site. That meant designing around nature without losing the warmth of home.

The layout leaned heavily on imagery, giving space to breathe while using bold typography where it mattered. I generated all visuals with AI, crafting realistic, grounded scenes that matched the brand's vision—since real photography wasn’t yet possible.

Animations added subtle life throughout—supporting the content without stealing focus. From the silent hero reveal to scroll-based transitions, everything was crafted to feel smooth and intentional.

The tone stayed direct and confident, focusing on the product’s eco-conscious values without overselling. It was designed to feel high-end but approachable—for both customers and investors.